The more closely the business relates to the search query, the more relevant the results.īut how do you get there if you own such a business? where their mobile device is pinged when they perform a search, Google’s algorithm will find a nearby business that matches the search query. It goes without saying that location is crucial here - and it goes hand in hand with mobile rankings.īecause when you are looking for a great pizza place in the US, what good is it for Google to pull up one in Italy?ĭepending on the searcher’s location, i.e. With the striking increase in smartphone use, more and more people are turning to mobile search to discover businesses near them. One of the “culprits” for the ever-growing importance of local search are mobile devices. In recent years, it’s become more obvious than ever that brick-and-mortar businesses need to invest significant efforts (and financial means) into local search engine rankings. If you own a highly localized business or your marketing agency is working with one, then local SEO – and local tracking in particular – should be on the top of your priority list. Posted by Aleksandra Djordjevic Why Is Local Search Important?

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